{"id":1376,"date":"2023-07-31T21:00:00","date_gmt":"2023-07-31T21:00:00","guid":{"rendered":"https:\/\/atras-univ-saida.dz\/en\/?p=1376"},"modified":"2025-02-01T15:43:29","modified_gmt":"2025-02-01T15:43:29","slug":"creativity-in-economy-a-linguistic-examination-of-some-selected-taglines","status":"publish","type":"post","link":"https:\/\/atras-univ-saida.dz\/en\/?p=1376","title":{"rendered":"Article 011 Issue 02 VOL 4 January 2023"},"content":{"rendered":"\n

Title: Creativity in Economy: A Linguistic Examination of Some Selected Taglines<\/strong><\/strong><\/strong><\/strong><\/h1><\/div><\/div>\n\n\n\n

Ataisi Emiya Gladday<\/strong>
Department of Linguistics and Nigerian Languages
University of Africa, Toru-Orua, Bayelsa State, Nigeria<\/strong><\/strong><\/strong><\/strong><\/p><\/div><\/div>\n\n\n\n

Abstract<\/strong><\/h1><\/div><\/div>\n\n\n\n

This paper examines the creativity expressed in taglines through the lens of the levels of language. The main aim of this paper is to highlight the economic features of language even in creativity. The significance of the study lies in the appreciation of the aesthetics of language. Premised in functionalism with a bias on Zipf\u2019s \u2018Principle of Least Effort\u2019 in the linguistic economy, the study amplifies the features of language condensed in the economy of words creatively articulated in taglines. Twenty commercial taglines are selected for this study. The examination of the taglines affirms the feature of language which shows that a speaker selects language items optimally in discourse for a desired communicative effect. <\/p><\/div><\/div>\n\n\n\n

Keywords:<\/strong><\/h1><\/div><\/div>\n\n\n\n

associated meaning, communicative effect, creativity, levels of language, taglines, word economy<\/p><\/div><\/div>\n\n\n

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How to Cite this Paper:<\/strong><\/strong><\/h1><\/div><\/div>\n\n\n\n

Gladday, A. E. (2023). Creativity in Economy: A Linguistic Examination of Some Selected Taglines. Atras Journal, 4<\/em>(2), 180-192.<\/p><\/div><\/div>\n\n\n\n

References<\/strong><\/strong><\/h1><\/div><\/div>\n\n\n\n

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Sternberg, R. C., Kaufman, J. C., & Roberts, A. M. (2019).The relation of creativity to intelligence and wisdom. In J. C. Kaufman, & R. J. Sternberg, (eds.), Cambridge Handbook of creativity<\/em> (pp. 237-353). Cambridge University Press.
Vicentini, A. (2003).The economy principle in language.<\/em> Retrieved from http:\/\/www.ledonline.it\/mpw\/<\/a>
Wren, P. C., & Martin H. (2009). High school English grammar and composition. <\/em>Chand and Company.
Xiaosung, D. (2003). Stylistic features of the advertising slogan.<\/em> Retrieved from http:\/\/www.translationdirectory.com\/article49.htm
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Zipf, G. K. (1949). Human behavior and the principle of least effort.<\/em> Addison Wesley Press.<\/p><\/div><\/div>\n\n\n\n

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Copyright for all articles published in ATRAS <\/strong>belongs to the author. The authors also grant permission to the publisher to publish, reproduce, distribute, and transmit the articles. ATRAS <\/strong>publishes accepted papers under the Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) License. Authors submitting papers for publication in ATRAS <\/strong>agree to apply the CC BY-NC 4.0 license to their work. For non-commercial purposes, anyone may copy, redistribute material, remix, transform, and construct material in any media or format, provided that the terms of the license are observed and the original source is properly cited.<\/p><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

associated meaning, communicative effect, creativity, levels of language, taglines, word economy<\/p>\n","protected":false},"author":2,"featured_media":1282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123],"tags":[164,166,167,165,168],"class_list":["post-1376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vol-04-n02-2023","tag-associated-meaning","tag-communicative-effect","tag-creativity","tag-levels-of-language","tag-taglines"],"gutentor_comment":0,"yoast_head":"\nArticle 011 Issue 02 VOL 4 January 2023 - ATRAS journal<\/title>\n<meta name=\"description\" content=\"associated meaning, communicative effect, creativity, levels of language, taglines, word economy Creativity in Economy A Linguistic Examination of Some Selected Taglines ,associated meaning, communicative effect, creativity, levels of language, taglines, word economy\" \/>\n<meta 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