{"id":2820,"date":"2025-01-15T08:00:00","date_gmt":"2025-01-15T08:00:00","guid":{"rendered":"https:\/\/atras-univ-saida.dz\/en\/?p=2820"},"modified":"2025-02-11T18:40:33","modified_gmt":"2025-02-11T18:40:33","slug":"electronic-media-attractiveness-literature-radio-social-reflection-television","status":"publish","type":"post","link":"https:\/\/atras-univ-saida.dz\/en\/?p=2820","title":{"rendered":"Article 19-Issue 01 vol 6 January 2025"},"content":{"rendered":"\n<div id=\"section-g058939\" class=\"wp-block-gutentor-e1 section-g058939 gutentor-element gutentor-element-advanced-text text-align-center-desktop text-align-center-tablet text-align-justify-mobile\"><div class=\"gutentor-text-wrap\"><h1 class=\"gutentor-text\"><strong><strong><strong>Literature and the Electronic Media of India: An Overview of the Significance of Radio and Television<\/strong><\/strong><\/strong><\/h1><\/div><\/div>\n\n\n\n<div id=\"section-gcaaf61\" class=\"wp-block-gutentor-e1 section-gcaaf61 gutentor-element gutentor-element-advanced-text text-align-center-desktop\"><div class=\"gutentor-text-wrap\"><p class=\"gutentor-text\"><strong>Subir SINHA<br>Lecturer,(SACT)<br>Department of Journalism and Mass Communication<br>Dum Dum Motijheel College<br>West Bengal, India\u00a0<br>subirsinha.2009@gmail.com<br><a href=\"https:\/\/orcid.org\/0000-0001-7578-9809\">https:\/\/orcid.org\/0000-0001-7578-9809<\/a><\/strong><\/p><\/div><\/div>\n\n\n\n<div id=\"section-gb144bb\" class=\"wp-block-gutentor-e0 section-gb144bb gutentor-element gutentor-element-advanced-text\"><div class=\"gutentor-text-wrap\"><p class=\"gutentor-text\"><strong>Abstract<\/strong><\/p><\/div><\/div>\n\n\n\n<div id=\"section-g6ab228\" class=\"wp-block-gutentor-e1 section-g6ab228 gutentor-element gutentor-element-advanced-text text-align-justify-desktop\"><div class=\"gutentor-text-wrap\"><p class=\"gutentor-text\">In India, electronic media plays a significant role in the broadcast and presentation of literary works. The article analyses several literary works that were broadcasted through various forms of Indian electronic media as a case study and focuses on several significant aspects. The article highlights the ability of electronic media, especially radio and television and shows how it disseminates literary works among mass millions, how it is helping to gain popularity within a short span of time, how literary works presented through electronic media reflect society and how electronic media becoming a global platform for literature or the literary works. Along with this, the article also focuses on the pattern of radio and television broadcasting. Radio broadcasts in an acoustic way whereas television broadcasts in an audio-visual mode which easily attracts and penetrates deep into the heart of the audience.<\/p><\/div><\/div>\n\n\n\n<div id=\"section-g101d01\" class=\"wp-block-gutentor-e0 section-g101d01 gutentor-element gutentor-element-advanced-text\"><div class=\"gutentor-text-wrap\"><p class=\"gutentor-text\"><strong>Keywords:<\/strong>  Electronic media, attractiveness, literature, radio, social reflection, television<\/p><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/atras-univ-saida.dz\/archive\/index.php\/files\/article\/view\/148\/164\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"278\" src=\"https:\/\/atras-univ-saida.dz\/en\/wp-content\/uploads\/2024\/06\/image-2.png\" alt=\"\" class=\"wp-image-1136\" style=\"width:183px;height:auto\" srcset=\"https:\/\/atras-univ-saida.dz\/en\/wp-content\/uploads\/2024\/06\/image-2.png 1000w, https:\/\/atras-univ-saida.dz\/en\/wp-content\/uploads\/2024\/06\/image-2-300x83.png 300w, https:\/\/atras-univ-saida.dz\/en\/wp-content\/uploads\/2024\/06\/image-2-768x214.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div id=\"section-g-f1j5110\" class=\"wp-block-gutentor-e1 section-g-f1j5110 gutentor-element gutentor-element-advanced-text text-align-left-desktop text-align-center-tablet text-align-justify-mobile\"><div class=\"gutentor-text-wrap\"><h1 class=\"gutentor-text\"><strong>DOI: https:\/\/doi.org\/10.70091\/Atras\/vol06no01.19<br><\/strong><\/h1><\/div><\/div>\n\n\n\n<div id=\"section-g014a7a\" class=\"wp-block-gutentor-e0 section-g014a7a gutentor-element gutentor-element-advanced-text\"><div class=\"gutentor-text-wrap\"><p class=\"gutentor-text\"><strong><strong>How to Cite this Paper&nbsp;:<\/strong><\/strong> <\/p><\/div><\/div>\n\n\n\n<div id=\"section-g-6aqqlf6\" class=\"wp-block-gutentor-e0 section-g-6aqqlf6 gutentor-element gutentor-element-advanced-text\"><div class=\"gutentor-text-wrap\"><p class=\"gutentor-text\">Sinha, S.(2025). Literature and the Electronic Media of India: An Overview of the Significance of Radio and Television. <em>Atras Journal<\/em>,\u00a0 <em>6<\/em> (1), 275-283<\/p><\/div><\/div>\n\n\n\n<div id=\"section-ga61cc2\" class=\"wp-block-gutentor-e0 section-ga61cc2 gutentor-element gutentor-element-advanced-text\"><div class=\"gutentor-text-wrap\"><p class=\"gutentor-text\"><strong>References<\/strong>:<\/p><\/div><\/div>\n\n\n\n<div id=\"section-g6ce608\" class=\"wp-block-gutentor-e1 section-g6ce608 gutentor-element gutentor-element-advanced-text text-align-justify-desktop text-align-justify-tablet text-align-justify-mobile\"><div class=\"gutentor-text-wrap\"><p class=\"gutentor-text\">Awaasthi.K. (2016).A touch of Class: ShyamBenegal remembers the stories of Katha Sagar. <em>Hindustan Times.<\/em> Retrieved from<a href=\"https:\/\/www.hindustantimes.com\/tv\/a-touch-of-class-shyam-benegal-remembers-the-stories-of-katha-sagar\/story-uMeczv9uvQd7oZSgcioHLP.html\">https:\/\/www.hindustantimes.com\/tv\/a-touch-of-class-shyam-benegal-remembers-the-stories-of-katha-sagar\/story-uMeczv9uvQd7oZSgcioHLP.html<\/a><br>Awaasthi.K. (2016).Off the beaten track: TV show ByomkeshBakshi is popular even now.<em>Hindustan Times.<\/em> Retrieved from <a href=\"https:\/\/www.hindustantimes.com\/tv\/off-the-beaten-track-tv-show-byomkesh-bakshi-is-popular-even-now\/story-VuV7pmDwxI6Qv5SPuKKASI.html\">https:\/\/www.hindustantimes.com\/tv\/off-the-beaten-track-tv-show-byomkesh-bakshi-is-popular-even-now\/story-VuV7pmDwxI6Qv5SPuKKASI.html<\/a><br>eGyanKosh. IGNOU.(2021).<em>Unit 3 Characteristic of Different Mass Media<\/em>. Retrieved from: <a href=\"https:\/\/egyankosh.ac.in\/bitstream\/123456789\/75384\/1\/Unit-3.pdf\">https:\/\/egyankosh.ac.in\/bitstream\/123456789\/75384\/1\/Unit-3.pdf<\/a><br>Jain.M. (2013). \u2018Bharat EkKhoj: The Making of Most Extravagant Serial Ever\u2019. <em>India Today<\/em>. Retrieved from <a href=\"https:\/\/www.indiatoday.in\/magazine\/society-and-the-arts\/media\/story\/19880930-bharat-ek-khoj-the-making-of-most-extravagant-serial-ever-797739-1988-09-29\">https:\/\/www.indiatoday.in\/magazine\/society-and-the-arts\/media\/story\/19880930-bharat-ek-khoj-the-making-of-most-extravagant-serial-ever-797739-1988-09-29<\/a><br>\u00a0Kumar, K.J. (2007). <em>Mass Communication in India \u2013Jaico Publication House.<\/em> India<br>Lalwani.V. (2013).Irrfan Khan\u2019s 80s TV Show to make a comeback.<em>Times of India<\/em>. Retrieved from https:\/\/timesofindia.indiatimes.com\/tv\/news\/hindi\/Shrikant-starring-Farooque-Sheikh-Mrinal-Kulkarni-Sujata-Mehta-and-Irrfan-Khan-is-all-set-to-make-a-comeback-on-television\/articleshow\/21929243.cms<br>Long. W.J. (1945).<em>English Literature: Its History and its significance for the life of the English-speaking world.<\/em>Ginn and Company.<br>Menke. R. (2019).<em>\u2018LITERATURE, PRINT CULTURE, AND MEDIA TECHNOLOGIES, 1880 -1900\u2019 <\/em>\u00a0Cambridge University Press.UK, USA<br>PrasarBharati.<em>National Programme<\/em>. Retrieved from https:\/\/prasarbharati.gov.in\/all-india-radio-2\/#National-Programs<br>PrasarBharati.<em>National Programme of Drama.<\/em> Retrieved from: https:\/\/prasarbharati.gov.in\/national-programme-of-drama\/<br>Sartre, J.P. (1988).\u00a0 <em>What is Literature? and other essays<\/em>. Harvard University Press. Cambridge.<br>Time of India. (2023). <em>The Evolution of Doordarshan: Iconic Show that Define an Era.<\/em> Retrieved fromhttps:\/\/timesofindia.indiatimes.com\/etimes\/trending\/the-evolution-of-doordarshan-iconic-shows-that-defined-an-era\/articleshow\/99840080.cms<br>Upadhyay.A. (2024).Literature and Culture.Master of Art in English, ENG 1.1 Concepts in Literature. Centre for Distance and Online Education, Utkal University. Retrieved from https:\/\/ddceutkal.ac.in\/Syllabus\/MA_English\/Paper_01.pdf<br>Webster, J. G., &amp; Patricia F. P. (2009).<em>The Mass Audience: Rediscovering the Dominant Model.<\/em>Routledge.Taylor&amp; Francis Group.New York and London.<\/p><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"145\" height=\"50\" src=\"https:\/\/atras-univ-saida.dz\/en\/wp-content\/uploads\/2025\/01\/image.png\" alt=\"\" class=\"wp-image-2538\" style=\"width:119px;height:auto\"\/><\/figure>\n\n\n\n<div id=\"section-g-6264hl4\" class=\"wp-block-gutentor-e1 section-g-6264hl4 gutentor-element gutentor-element-advanced-text text-align-justify-desktop\"><div class=\"gutentor-text-wrap\"><p class=\"gutentor-text\">Copyright for all articles published in&nbsp;<strong>ATRAS&nbsp;<\/strong>belongs to the author. The authors also grant permission to the publisher to publish, reproduce, distribute, and transmit the articles.&nbsp;<strong>ATRAS&nbsp;<\/strong>publishes accepted papers under the Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) License. Authors submitting papers for publication in&nbsp;<strong>ATRAS&nbsp;<\/strong>agree to apply the CC BY-NC 4.0 license to their work. For non-commercial purposes, anyone may copy, redistribute material, remix, transform, and construct material in any media or format, provided that the terms of the license are observed and the original source is properly cited.<\/p><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Electronic media, attractiveness, literature, radio, social reflection, television<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[599],"tags":[679,678,113,680,681,682],"class_list":["post-2820","post","type-post","status-publish","format-standard","hentry","category-vol-06-n01-2025","tag-attractiveness","tag-electronic-media","tag-literature","tag-radio","tag-social-reflection","tag-television"],"gutentor_comment":0,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Article 19-Issue 01 vol 6 January 2025 - 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