{"id":3692,"date":"2026-01-15T08:00:00","date_gmt":"2026-01-15T08:00:00","guid":{"rendered":"https:\/\/atras-univ-saida.dz\/en\/?p=3692"},"modified":"2026-02-14T21:55:16","modified_gmt":"2026-02-14T21:55:16","slug":"article-48-issue-01-vol-7-january-2026","status":"publish","type":"post","link":"https:\/\/atras-univ-saida.dz\/en\/?p=3692","title":{"rendered":"Article 48 Issue 01 vol 7 January 2026"},"content":{"rendered":"\n

Navigating Value-based Imperatives in Crisis Communication across Digital Media<\/em><\/strong><\/strong><\/strong><\/strong>
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amin.benamra@gmail.com\u00a0\u00a0
0009-0009-7674-6291<\/strong><\/strong><\/p><\/div><\/div>\n\n\n\n

Abstract<\/strong><\/h2><\/div><\/div>\n\n\n\n

The current study seeks to deepen the understanding of the complex interplay between ethical and deontological conditions and communication practices in crisis contexts within the dynamic field of digital media platforms. It draws on the Theory of Value-Based Determinism (al-\u1e25atmiyya al-q\u012bmiyya) as an epistemic framework that enables the interrogation of the ethical and normative challenges contemporary institutions face in their communicative engagement with crises\u2014particularly in light of the transformations imposed by digital and algorithmic environments. The study develops an epistemological framework that integrates core concepts from the literature on communication ethics and crisis management theories to analyze value-laden dilemmas and ethical tensions arising from the socio-technical characteristics of digital platforms during crises. Within this context, the theory of value-based determinism is proposed as a normative paradigm that aims to formulate guiding principles and optimal deontological practices that empower institutions to engage in ethically responsible and effective communication during crises without compromising the moral dimensions of their strategic communication efforts. Ultimately, the study contributed to deepening the understanding of the ethical stakes and complexities that characterize institutional communication during crises within digital media environments, as it offers a diagnostic framework\u2014both epistemic and normative\u2014that can assist researchers and practitioners in keeping pace with rapid transformations and grasping the evolving communicative landscape with its technological and value-based dimensions.<\/p><\/div><\/div>\n\n\n\n

Keywords:<\/strong> Crisis communication, digital media, Value Determinism Theory, value-based imperatives<\/h2><\/div><\/div>\n\n\n
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How to Cite this Paper :<\/strong><\/strong><\/h2><\/div><\/div>\n\n\n\n

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DOI:\u00a0
<\/a>https:\/\/doi.org\/10.70091\/Atras\/vol07no01.48<\/a><\/strong><\/p><\/div><\/div>\n\n\n\n

References<\/strong>:<\/h2><\/div><\/div>\n\n\n\n

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\u062f\u0648\u0627\u062f\u064a. \u062f. (2024)\u060c \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0627\u0644\u0631\u0651\u0642\u0645\u064a\u0629: \u062e\u0637\u0648\u0629 \u0646\u062d\u0648 \u0627\u0644\u0646\u0651\u0636\u062c \u0627\u0644\u0631\u0651\u0642\u0645\u064a \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0623\u0645 \u062a\u0631\u0627\u062c\u0639 \u0639\u0646 \u0627\u0644\u0636\u0648\u0627\u0628\u0637 \u0627\u0644\u0645\u0647\u0646\u064a\u0629 \u0648\u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a\u0627\u062a<\/em>. \u0627\u0644\u0627\u0643\u0627\u062f\u064a\u0645\u064a\u0629 \u0644\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u0627\u0646\u0633\u0627\u0646\u064a\u0629. \u0627\u0644\u0639\u062f\u062f (02) \u0627\u0644\u0645\u062c\u0644\u062f 01\u060c \u0635 79-71.
\u0627\u0644\u0639\u062c\u0644\u0627\u0646\u060c \u0639. (2024)\u060c \u062f\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0632\u0645\u0627\u062a \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629 \u0641\u064a \u0627\u0644\u0639\u0635\u0631 \u0627\u0644\u0631\u0642\u0645\u064a: \u062f\u0631\u0627\u0633\u0629 \u062a\u0637\u0628\u064a\u0642\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0641\u064a \u0627\u0644\u0645\u0645\u0644\u0643\u0629<\/em>. \u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0644\u0644\u062a\u0642\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0647\u0646\u062f\u0633\u0629 \u0648\u0627\u0644\u0639\u0644\u0648\u0645. \u0627\u0644\u0639\u062f\u062f (10) \u0627\u0644\u0645\u062c\u0644\u062f 03\u060c \u0635 1062-1084.
\u00a0\u0639\u0644\u0645\u064a. \u0646. (2024)\u060c \u0625\u062f\u0627\u0631\u0629 \u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0623\u0632\u0645\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/em>. \u0645\u062c\u0644\u0629 \u0639\u0644\u0648\u0645 \u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u0648\u0627\u0644\u0645\u062c\u062a\u0645\u0639. \u0627\u0644\u0639\u062f\u062f (03) \u0627\u0644\u0645\u062c\u0644\u062f 13\u060c \u063511-34.<\/bdo><\/p><\/div><\/div>\n\n\n\n

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Copyright for all articles published in ATRAS <\/strong>belongs to the author. The authors also grant permission to the publisher to publish, reproduce, distribute, and transmit the articles. ATRAS <\/strong>publishes accepted papers under the Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) License. Authors submitting papers for publication in ATRAS <\/strong>agree to apply the CC BY-NC 4.0 license to their work. For non-commercial purposes, anyone may copy, redistribute material, remix, transform, and construct material in any media or format, provided that the terms of the license are observed and the original source is properly cited.<\/p><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Crisis communication, digital media, Value Determinism Theory, value-based imperatives <\/p>\n","protected":false},"author":2,"featured_media":3512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[926],"tags":[1110,1111,1112,1113],"class_list":["post-3692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vol-07-n01-2026","tag-crisis-communication","tag-digital-media","tag-value-determinism-theory","tag-value-based-imperatives"],"gutentor_comment":0,"yoast_head":"\nArticle 48 Issue 01 vol 7 January 2026 - ATRAS journal<\/title>\n<meta name=\"description\" content=\"Crisis communication, digital media, Value Determinism Theory, value-based imperatives\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atras-univ-saida.dz\/en\/?p=3692\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Article 48 Issue 01 vol 7 January 2026\" \/>\n<meta property=\"og:description\" content=\"Crisis communication, digital media, Value Determinism Theory, value-based imperatives\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atras-univ-saida.dz\/en\/?p=3692\" \/>\n<meta property=\"og:site_name\" content=\"ATRAS journal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/p\/ATRAS-journal-100083161450894\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-15T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-14T21:55:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/atras-univ-saida.dz\/en\/wp-content\/uploads\/2026\/01\/article-200x200-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"atras\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Article 48 Issue 01 vol 7 January 2026\" \/>\n<meta name=\"twitter:description\" content=\"Crisis communication, digital media, Value Determinism Theory, value-based imperatives\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/atras-univ-saida.dz\/en\/wp-content\/uploads\/2026\/01\/article-200x200-1.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"atras\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/atras-univ-saida.dz\\\/en\\\/?p=3692#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/atras-univ-saida.dz\\\/en\\\/?p=3692\"},\"author\":{\"name\":\"atras\",\"@id\":\"https:\\\/\\\/atras-univ-saida.dz\\\/en\\\/#\\\/schema\\\/person\\\/ad5e6fcff0b37638480b00e92868cd64\"},\"headline\":\"Article 48 Issue 01 vol 7 January 2026\",\"datePublished\":\"2026-01-15T08:00:00+00:00\",\"dateModified\":\"2026-02-14T21:55:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/atras-univ-saida.dz\\\/en\\\/?p=3692\"},\"wordCount\":1350,\"publisher\":{\"@id\":\"https:\\\/\\\/atras-univ-saida.dz\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/atras-univ-saida.dz\\\/en\\\/?p=3692#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/atras-univ-saida.dz\\\/en\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/article-200x200-1.png\",\"keywords\":[\"Crisis communication\",\"digital media\",\"Value Determinism Theory\",\"value-based imperatives\"],\"articleSection\":[\"Vol 07 N01 2026\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/atras-univ-saida.dz\\\/en\\\/?p=3692\",\"url\":\"https:\\\/\\\/atras-univ-saida.dz\\\/en\\\/?p=3692\",\"name\":\"Article 48 Issue 01 vol 7 January 2026 - 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