Globalization, Mass Media, and the Social Changes of India
DOI:
https://doi.org/10.70091/Atras/vol05no2.20Keywords:
Culture, cultural hybridisation, Foreign Culture, Globalization, Mass Media social changesAbstract
Globalization is now a universal term that is conventionally accepted throughout the globe. It tries to suggest a common global civilization and a unified world. Globalization spread its wings and touched almost every corner of the globe. However, in India, it has also shown its existence in various fields. The touch of globalization has a wide impact on Indian society and the mass media enhances the pace of the impact. Globalization brings a wide range of foreign cultures and mass media continuously propagates those cultures among the Indian society. After the amalgamation of the foreign cultures with the Indian one, social change are taking place and developing a hybrid culture. The article entitled ‘Globalization, Mass Media and the Social Changes of India’ makes a thorough analysis and shows how globalization with the help of mass media developed a hybrid culture and how hybrid cultures dominate the Indian social system.
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