Literature and the Electronic Media of India: An Overview of the Significance of Radio and Television
DOI:
https://doi.org/10.70091/Atras/vol06no01.19Keywords:
Electronic media, attractiveness, literature, radio, social reflection, televisionAbstract
In India, electronic media plays a significant role in the broadcast and presentation of literary works. The article analyses several literary works that were broadcasted through various forms of Indian electronic media as a case study and focuses on several significant aspects. The article highlights the ability of electronic media, especially radio and television and shows how it disseminates literary works among mass millions, how it is helping to gain popularity within a short span of time, how literary works presented through electronic media reflect society and how electronic media becoming a global platform for literature or the literary works. Along with this, the article also focuses on the pattern of radio and television broadcasting. Radio broadcasts in an acoustic way whereas television broadcasts in an audio-visual mode which easily attracts and penetrates deep into the heart of the audience.
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