اتصال الأزمات في ظلّ الوسائط الديجتالية: بحث في الرهانات القيمية
DOI:
https://doi.org/10.70091/Atras/vol07no01.48Keywords:
الاتصال الأزماتي, الوسائط الديجيتالية, الأزمات, نظرية الحتمية القيميةAbstract
تَسعى الدراسة الحالية إلى التعمق في فهم َتقَاطعات التفاعل المُركّب بين الشروط القيمية والديونتولوجية والممارسات الاتصالية في سياقات الأزمات ضمن الحقل الديناميكي لوسائط التواصل الرقمي، وتَعتمد الدراسة على نظرية الحتميّة القيمية كمَرجعية إبستيمية تُؤسس لإطار نظري يُمَكِنّنا من مُساءلة الرهانات الأخلاقية والمعيارية التي ُتواجهها المؤسسات في تفاعلها الاتصالي مع الأزمات، لا سيما في ظل التحولات التي تَفرضها البيئة الرقمية والخوارزمية. وقد بلورت الدراسة إطاراً إبستيمياً يستوعب المفاهيم الرئيسة المستوحاة من أدبيات وأخلاقيات الاتصال لنظريات إدارة الأزمات، مُستهدفةً تحليل الإشكالات القيمّية والمعضّلات الأخلاقية الناشئة عن الخصائص السوسيوتقنية للمنصّات الرقمية ضمن ظرفّية الأزمات. في هذا السياق المَخصوص، تُطرح نظرية الحتمية القيمية بوصفها تَصوراً معيارياً يَسعى إلى بلورة قواعد توجيهية ومُمارسات ديونتولوجية مُثَلى تُمكّن المؤسسات من التفاعل الاتصالي الفعّال مع الأزمات، دون التفريط في الأبعاد الأخلاقية والقيمية لاستراتيجياتها الاتصالية. وأَسهَمت الدراسة في تعضّيد الفَهم للرهانات والتعقيدات الأخلاقية التي تَكتَنف الاتصال المؤسسي أثناء الأزمات داخل بيئة الإعلام الرقمي، بما يُتيح تشخيصاً معرفياً ومعيارياً من شأنه أن يُسعف الباحثين والممارسين في هذا المجال في مُواكبة التحولات المتسارعة واستيعاب المشهد الاتصالي الحالي بمُتغيراته التِقنية والقيميّة .
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