Title: Creativity in Economy: A Linguistic Examination of Some Selected Taglines
Ataisi Emiya Gladday
Department of Linguistics and Nigerian Languages
University of Africa, Toru-Orua, Bayelsa State, Nigeria
Abstract
This paper examines the creativity expressed in taglines through the lens of the levels of language. The main aim of this paper is to highlight the economic features of language even in creativity. The significance of the study lies in the appreciation of the aesthetics of language. Premised in functionalism with a bias on Zipf’s ‘Principle of Least Effort’ in the linguistic economy, the study amplifies the features of language condensed in the economy of words creatively articulated in taglines. Twenty commercial taglines are selected for this study. The examination of the taglines affirms the feature of language which shows that a speaker selects language items optimally in discourse for a desired communicative effect.
Keywords:
associated meaning, communicative effect, creativity, levels of language, taglines, word economy
How to Cite this Paper:
Gladday, A. E. (2023). Creativity in Economy: A Linguistic Examination of Some Selected Taglines. Atras Journal, 4(2), 180-192.
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