Navigating Value-based Imperatives in Crisis Communication across Digital Media
اتصال الأزمات في ظلّ الوسائط الديجتالية: بحث في الرهانات القيمية
بلقاسم أمين بن عمرة
جامعة البويرة، مخبر الدراسات الاعلامية الاتصالية وتحليل الخطاب، الجزائر
amin.benamra@gmail.com
0009-0009-7674-6291
Abstract
The current study seeks to deepen the understanding of the complex interplay between ethical and deontological conditions and communication practices in crisis contexts within the dynamic field of digital media platforms. It draws on the Theory of Value-Based Determinism (al-ḥatmiyya al-qīmiyya) as an epistemic framework that enables the interrogation of the ethical and normative challenges contemporary institutions face in their communicative engagement with crises—particularly in light of the transformations imposed by digital and algorithmic environments. The study develops an epistemological framework that integrates core concepts from the literature on communication ethics and crisis management theories to analyze value-laden dilemmas and ethical tensions arising from the socio-technical characteristics of digital platforms during crises. Within this context, the theory of value-based determinism is proposed as a normative paradigm that aims to formulate guiding principles and optimal deontological practices that empower institutions to engage in ethically responsible and effective communication during crises without compromising the moral dimensions of their strategic communication efforts. Ultimately, the study contributed to deepening the understanding of the ethical stakes and complexities that characterize institutional communication during crises within digital media environments, as it offers a diagnostic framework—both epistemic and normative—that can assist researchers and practitioners in keeping pace with rapid transformations and grasping the evolving communicative landscape with its technological and value-based dimensions.
Keywords: Crisis communication, digital media, Value Determinism Theory, value-based imperatives
How to Cite this Paper :
بلقاسم أمين بن عمرة (2026). اتصال الأزمات في ظلّ الوسائط الديجتالية: بحث في الرهانات القيمية. مجلة أطراس، 7(1)، 703-729
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